Within the space of a month is my wedding and my dad's 60th birthday. Both feel like pretty major life milestones. Both have me feeling nostalgic and yearning for a way to store memories better.
For my dad's 60th I spent 100+ hours digitising, cataloguing, storing on the cloud and organising all physical tapes of our family memories. Memories from as far back as 1950, which were locked away in a VHS, that were guaranteed to never be seen again, can now be accesses in my fathers palm any time he is connected to the internet.
This present and these life events got me thinking about a company a friend of mine started and an entirely new category that can be created. Enter Kinecho.
This is one of the coolest things I've come across on the web for a while.
Can you imagine building your family archive while memories are fresh. Asking the tough questions on record, privately.
Something about the product feels as though it fulfils the customer need better.
It's not just photo sharing or audio recording, it's a living breathing memory archive with contextual and structured information.
I can see the main challenge being frequency: As it is active, how habitual does it become to add memories?
However, as you are building it over time... I can see it prompting you to give just 5 minutes every month. Almost like those 1 second a day videos people take that create a 365 second video at the end of a year.
I'd like to see spin off modules so that you shouldn't have to wait until you have kids etc to start structuring your memories. My wedding is this month. It would have been fun to collect all the memories up until this point with my wife in here.
Something we could have specifically done while engaged.
There are some core messages/features missing I think.
My immediate hesitation to sharing with my family is security, longevity and help.
How secure will it all be?
What happens if the team gives up?
How will they help my family build the archive?
How do they help with family buy in?
My final thought is this. This feels new. The positioning feels like it is for me. In my mind, tools like ancestry.com are for my grandparents so I can totally see a category being built for a younger generation to start archiving.