​In this post I want to try and organise my thoughts around the idea of “10x” products, how jobs to be done can be applied when looking at 2 different products without heavy research and the levers that can be pulled to change how products going to market compare to incumbents.

​In this post I want to go over and organise a tonne of thoughts I have swirling around in my mind about the term Go-to-Market, what it actually means and what a great Go-to-Market and a bad Go-to-Market looks like.