The Sharing economy marketplace - A memo

The sharing economy narrative:

• Technology was supposed to unlock all of our assets
• We were supposed to borrow each others stuff easily
• Stores were going to need a new business model as people stopped buying stuff

Market trends I’ve been thinking about that make this relevant:

• There is growing movement towards early Financial Independence
• Buying a bunch of stuff is no longer a satisfying consumer past time
• Being able to rent/borrow should make life easier

But I find myself disillusioned with the state of the sharing economy so far. This whole story overlooked the key principles in human nature and business building.

The problems. 

Read More