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In this post I want to go over and organise a tonne of thoughts I have swirling around in my mind about the term Go-to-Market, what it actually means and what a great Go-to-Market and a bad Go-to-Market looks like. 
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Last week, I had a conversation with someone where we clearly had a different understanding of the same term. That term was “Imposter Syndrome”. After the chat, I found myself obsessing on how annoyed I was. I think this difference in understanding is symptomatic of a greater issue we face. The inaccuracy of the language we share.  It’s been a year since I boarded the plane from London to Denver to spend 3 months in Boulder for the Techstars 2018 program and it feels like the right time to structure and share the thoughts I have been working on for the last month. If you’re considering Techstars and you feel the equity deal might be a little raw or an MD hasn’t gotten you to drink the kool-aid yet, I implore you to read on.  At the end of 2018 I picked up This Is Day One by Drew Dudley. As soon as I finished the book I turned it over and started reading it again. Yes I, Matt Quinn read the same book twice in a row in 2018.
This post is a hefty wade into the exercise at the end, my values and what I am committed to operationalising in 2019. Strap yourselves in folks. It's an authentic, vulnerable and long read. Do you know if you & your partners are healthy? Like…really know? If it’s not a definite yes, you should take a look at thriva.co (£10 off with this link)  My finger selfie — post blood test |
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