So after several intros that I never hear back on, and using several people in my network for intros I’m fed up. This has to be easier. I finally got frustrated enough to map out an MVP solving this, this month and then through the power of introductions - found something better. I:
To solve this I could:
All of these solutions seem ridiculous. You should be able to automate this. As I probably deal 4 intros a month I wouldn’t need a standalone tool - the easiest thing to do would be to cc in a virtual assistant when I intro. IdeaSo instead of a VA which seems odd - theirs big privacy issues - There could be a digital virtual assistant and all you need to do is cc them in when you make the intro. Domain intros.cc is available. It could totally be [email protected] or [email protected] maybe even a friendly name - [email protected] something that isn’t suspicious to everyone else. The bot (I’m calling it a bot) would then work like this. Step 1 - It would email both parties and say: "Hi there I’m Intro.cc a 100% encrypted and secure, email introduction tool. Matt cc’d me in to track the intro and let him know what the outcomes are, if it was helpful and how you would rate the quality of his network.” Step 2 - It would follow up in 2 weeks time with each party “Hi there, just quickly respond with the corresponding letters and numbers to update Matt on this: (For example A1, B2, C2 etc… D: he invested $100k ) NOTE: The mode of the last 3 intros they’ve gets sent to Matt so fee free to be honest Did you connect with XXXXX yet? A1 - Yes A2 - No Was it helpful? B1 - Yes B2 - No Would you introduce this person to others to solve a similar problem? C1 - Yes C2 - No Was there a cool outcome you want to let Matt know about? D: Want Matt to see this specific feedback? E1- Yes E2 - No " Step 3 - Follow up with Matt "Recent outcomes:
Intros made in the last: month - 4 year - 53 all time - 237 Mode of last 3 intro scores Did you connect with XXXXX yet? Yes Was it helpful? Yes Would you introduce this person to others to solve a similar problem? No " MVP I could build this thing with virtually no code. Buy a domain, slap it on google for work and pretend it’s a bot. Get an actual VA to help with the admin. Pricing Cart before horse, but my gut tells me this is something I would make free for like 4 intros a month and charge $20 per year on top. Could include premium features like emailing the bot to set up the intro in the first place both as the connector or person that needs a connection. It would be very Lastpass-esque in positioning. Cost = security. Market People I know want/will use this.
Easier way to look is assume 2 people at every subjectively decent business need this tool. That will allow for companies that don’t care and small but potent orgs through to large orgs. Also assume 1 in 2 need to pay. In the "Connected Small Businesses US - Commissioned by Google” report - 20% of small businesses are “advanced”. Advanced definition
Rough market size 30.2 million total US businesses 5.7 million total UK businesses 36M businesses * 20% = 7.2M businesses 7.2M * 1 people * $20 = $144M per year I am assuming all these people care. They don’t. The tool would need to satisfy other jobs to fill this market. Definitely money in the product though. Enter bridgeWhilst ranting about this on twitter - my friend Ryan into'd me to Connor Murphy who happens to be working on an even more powerful tool (satisfying other jobs) Bridge.
This thing is gonna change the way we do intro's folks. Sign up for the waiting list here.
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