What was it?
Somewhere around 2012 I started doing pro-bono consulting outside of my job at PwC.
I was in search of a constant challenge and thoroughly enjoyed helping small businesses reorganise their capital use, become online literate and evaluate the market at large.
After doing this for 2 fashion brands, a charity, and a couponing app I decided I would start a blog/site that laid out all the models I applied to these situations.
What were the results?
Well for one - I knew nothing about marketing. I had managed to get sites to rank #1 on google but had no idea how.
So I found no users.
I also spent wayyyy to many hours building and tweaking the site.
Ultimately I mothballed the site, unfinished and before anyone ever heard of it.
Continually in progress
If you've failed, and you want to talk about it but no one "gets it" or want's to talk to you about it. I'm here.
If not, take 10 seconds for yourself, breathe deep, watch the water - and let's jump in.
Either way I would fully recommend reading "When Smart People Fail".
This page follows on from this post.