What was it?
In 2014 I joined forces with my college buddy and partner in crime (we also built this in college) to build what I regard as my first real tech startup - Sauce.
Sauce started out as an easy way to add social logins & social features to Shopify stores. Plot twist - 5 months in we realised we could not increase revenue no matter what we tried.
We pivoted into a platform that let ecommerce stores leverage their customer CRM and cookie data to personalise ads, sites and emails in real time.
What were the results?
Continually in progress
If you've failed, and you want to talk about it but no one "gets it" or want's to talk to you about it. I'm here.
If not, take 10 seconds for yourself, breathe deep, watch the water - and let's jump in.
Either way I would fully recommend reading "When Smart People Fail".
This page follows on from this post.