Keto UK

​​What was it?

I started Keto UK out of frustration with US recipes when I was living in the UK. Almost every decent recipe was American, which meant almost every ingredient needed a substitute and every measurement needed a conversion.

It just felt like it shouldn't be that hard to try and stick to a simple way of eating.

This inspired me to set up Keto UK as a side project. I set up a Facebook page and newsletter and scheduled 90 keto memes, posting 3 a day on facebook. The call to action was to sign up to the newsletter.

I planned to turn the newsletter into something if/when this grew large enough.

I would then email recipes, do sponsored posts etc. There isn't a good Keto newsletter in the UK.

​​What were the results?

• After a year the facebook page had 15,000 likes and the newsletter had 2000 subscribers.
  
• I sent out weekly recipes from Jan-May
  
• I received sponsored products to promote
• After 5 months I couldn't get users to respond to emails, with a new job and other projects that looked promising I felt I had to hand this on. (I also moved to the US)
• I sold Keto UK and all it's assets to a brilliant couple in the UK

​Post mortem

• Maybe I'm lazy but I expected more from this.
• It is pretty cool that I grew the following all through automation that wasn't spammy. People loved the memes.
• Having handed this over - I can see now how this newsletter could have been run. Ketoers also want a source of factual, trustworthy keto news, stories and development. This could have been so much more.
• Selling it on proved there was value there, but not enough for the time I put in.