What was it?
Like every aspiring entrepreneur I tried my hand at building a t-shirt company.
Well actually in 2013 my best friend at the time did, and he enrolled me to be in charge of strategy and operations.
The entire approach was that instead of using normal screen printing and okayish quality t-shirts, we were going to use a new product called Lumi, that effectively lets you develop prints on clothing with sunlight.
Just like a photo.
We'd then only use the highest quality sustainable materials from the box to the shirt, do limited runs, and produce a new kind of premium shirt.
What were the results?
Why weren't we t-shirt billionaires?
Continually in progress
If you've failed, and you want to talk about it but no one "gets it" or want's to talk to you about it. I'm here.
If not, take 10 seconds for yourself, breathe deep, watch the water - and let's jump in.
Either way I would fully recommend reading "When Smart People Fail".
This page follows on from this post.