BestAppleWatchApps.com & Apple Watch Weekly

​​What was it?

A searchable, indexable apple watch app listing site & a weekly vlog.

I love my apple watch. I built an app for my apple watch. I write about what I hate about my apple watch but finding new apps in insanely hard.

I created BestAppleWatchApps.com (BAWA) and Apple Watch Weekly (AWW) because when were getting ready to launch Stretchy we discovered it is basically impossible to distribute apple watch apps.

The community is fragmented. I posted about it on reddit and got 100 upvotes in one day. People wanted a weekly new app suggestion.

So we scraped the apple watch app store and created BAWA, I started a weekly vlog about new apps and published the apple watch weekly.

​​What were the results?

• I taught myself how to programatically create 9k web pages
• We got +4000 subscribers
• Video engagement was really low
• SEO did not pick up - we show up in searches, but no major footfall - we needed links and didn't get them
• COVID19 came around - all of a sudden I was overworked, and burnt out

​​Post mortem

• Creating +9k pages programatically without help was sick!
• An apple watch vlog just needed more time and energy. A lot of people from the Apple Watch world wanted to help but only with stuff like TikTok. I needed researchers to help find great apps.
• Recording my face and an apple watch was a pain in the butt to record and edit.
• I just didn't feel the return on investment to keep broadcasting.
• Without constant scraping the listing starts to go out of date, but the ROI isn't there to keep going.
• A rep from apple reached out to say thanks - that was cool.